Brand experience concept designed with Jack Rouse Associates
EXHIBIT DESIGN + STORY DEVELOPMENT + INFORMATION DESIGN + COPYWRITING
At Jack Rouse Associates, I helped an international brand focus their story and speak to the guest perspective (rather than the corporate perspective), during the conceptual design phase of their brand experience.
It was a project that had been in motion for several months already, resulting in an abundance of research and information. As part of a team of designers and writers, I synthesized this information and communicated our ideas in the form of diagrams, text analysis, and written briefs (both in outline and narrative forms). The story transformed over time as we balanced brand needs, guest experience needs, and the boundaries of the physical exhibition space.